Qatar Motor Show is one of the most important motoring event in the Middle East for car lovers and trade professionals. The show was in the period from 28th Jan till 1st of Feb, the show brings together some of the most notable international carmakers showcasing their latest models. Exhibitors include sports, luxury and mid-range car dealers as well as car accessory companies showing the latest auto and performance trends.
More than 40 brands were on display giving visitors the unique opportunity to bask in over 20 GCC and local premieres from leading car makers that chose Qatar to launch their new models.
The high fitment rate for display vehicles at the Qatar Motor Show is testament to the popularity of Continental tires: Continental tires were to be seen on the display vehicles of almost all European manufacturers. Even the tires on the highly acclaimed new arrivals in the sector, such as the Audi R8 e-tron, the A3 e-tron, the Mercedes V-class hybrid, and the VW Golf hybrid.
Same story on the luxury sedans from Rolls Royce, the off-road specialists from Land Rover, and the e-cars from Tesla. Less spectacular passenger cars were also fitted with Continental tires – Opel's new cars in the small and compact class, vehicles from Peugeot and Renault, including the new SUV Kadjar, and the new Superb from Skoda. In addition to the European companies, visitors interested in tires also found Continental tires in use by Asian manufacturers. For example, Hyundai put the new ix 20 and Suzuki the S-Cross on tires marked with the horse.
Continental ME can’t miss the opportunity to be there represented by Alfardan Sports Motors who unveiled the Ferrari 488 Spider for the first time in Qatar. Also featuring at Alfardan Motors were the limited edition BMW 7 Series Solitaire, the most expensive BMW ever built, and the regional premier of the BMW M2.