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Continental set to ensure safe arrival of football’s stars throughout UEFA Euro 2016 in France


Continental set to ensure safe arrival of football’s stars throughout UEFA Euro 2016 in France

Participating teams’ buses have been equipped with Continental’s premium products

Continental’s involvement with football goes back to 1900


The countdown to the UEFA Euro 2016 in France, one of the greatest football tournaments worldwide, has begun. Continental, the German premium tire manufacturer and official sponsor of the upcoming championship is proud to play an integral part in this top competition by taking care of safe transportation for all participating teams. Equipped with Continental’s premium products, all of the UEFA Euro team buses are set to ensure safe travel for the football stars on their way to and from games, in all weather conditions.


Since first sponsoring the UEFA Champions League™ in 1995, Continental’s involvement with international football has gone from strength to strength. Fast-forwarding to UEFA Euro 2016, Continental is the official sponsor and tire supplier of the football competition. For the safe and comfortable transport of the players during this major event, all team buses will be fitted with bus tires. Designed for demanding service in mixed regional and charter transportation, they can be used on both the steering and drive axles. They boast excellent handling, smooth running as well as ride comfort and, in addition, are particularly cost efficient


“Continental has always been synonymous with controlled thrill and safe defence. Just as football itself, we guarantee breath-taking moving performance with a perfect strategy. Including national teams as well as world-class football competitions such as UEFA qualifiers™, UEFA Euro™ and of course the FIFA World Cup™, our sponsoring has come a long way and today we look back on more than 20 years of passionate support for football,” said Jose Luis De La Fuente, Managing Director of Continental in the Middle East


Continental has been associated with football for over a century, with their first foray into the field in the early 1900s. The world-renowned automotive group, and first choice for leading vehicle manufacturers, generated significant sales from soft rubber footballs at the beginning of the twentieth century. Since then, Continental has been heavily involved in supporting football tournaments and teams.


Since Germany 2006, UEFA and FIFA have fitted Continental tires on their officials’ vehicles and team buses of nations participating in the European Championships and World Cup. Not just used for international football championships, Germany’s biggest football club, Bayern Munich, has also relied on the safety of Continental products on team buses and service vehicles provided to key footballing names including Neuer, Lahm, Robben and Ribery.


Continental’s support for football’s top tournaments is also set to expand in the coming years as an official sponsor for the European qualifiers for the 2018 FIFA World Cup in Russia, which run until November 2017, the 2019 AFC Asian Cup in the United Arab Emirates and Major League Soccer in the USA and Canada up until 2018.


For Continental customers, authorized distributers in the Middle East (United Arab Emirates, Saudi Arabia, Egypt, Qatar, Bahrain, Oman, Jordan and Lebanon) will be handing out giveaways during the championships. Encouraging the spirit of the Euros across the region, those purchasing Continental’s high performance premium products will be given a selection of branded football-related gifts.

Mr. Ricardo Martins

Head of marketing

Continental Middle East DMCC

Jumeirah Lake Towers - Cluster I, Silver Tower (AG)
P.O. Box 336519, Dubai, United Arab Emirates

+971 4 561 5970

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